SJNY Alumnus Wins Emmy for Involvement in Super Bowl

Rosario DiLorenzo ’16, a traffic/broadcast operations manager at CBS, won an Emmy for his work in the broadcast of the Super Bowl.

The St. Joseph’s University, New York alumnus graduated from the Brooklyn Campus with a B.S. in Business Administration and a Concentration in Sports Management.

Now, in his role at CBS, DiLorenzo oversees the formatting of sports programming, as well as commercial and promotion inventory that airs during games and matches.

“It was amazing finding out that we won,” the Howard Beach, Queens, resident said. “We all put in months and months of work, and to have it all pay off and then be recognized on such a high level is really cool. It felt really amazing personally, since this was my first Super Bowl and I didn’t really know what to expect.”

DiLorenzo spent a week in Las Vegas, Nevada, working 14 to 16-hour days leading up to the game, placing and reviewing all commercial inventory with the advertisers and the NFL.

“It was a lot of work and pressure, especially during the game itself,” he said. “So for all of our hard work to be recognized after is so rewarding. It’s very surreal and something I never expected, so I’m very thankful for CBS for the opportunity.”

Commercial Success Leads to Emmy

The 29-year-old shared that his favorite part of his job is being around sports.

“I played baseball my whole life,” said DiLorenzo, a pitcher on the Brooklyn Campus’ team during his years at SJNY. “I started my career at the MLB Network, and I always had this idea that if I wasn’t good enough to be a professional, I always wanted to be around sports.

“Going to the Super Bowl or any of the (NCAA basketball) Final Four trips is amazing, and hanging around some professional athletes is always very cool,” he added.

The hardest part of his job, however, would probably be the pressure of corporate America.

“The fact that CBS/Paramount is such a big company means unfortunately layoffs and things of that nature can happen at any time,” DiLorenzo said. “So it is imperative to not only perform well at my job, but to always be creating relationships with people.

“CBS itself has been my favorite place to work so far, and they do an amazing job of caring for their employees and helping to put everyone in the best position possible,” he continued.

DiLorenzo’s advice to students who want to follow in his path would be to work hard and always foster relationships.

“Hard work and determination helps, but more than anything, just be good to your fellow person,” said DiLorenzo, who grew up wanting to be a Yankees shortstop. “Be kind to everyone you meet, and try to go out of your way for people in an unselfish way. I can’t tell you how many opportunities I have gotten in my life just by someone saying that I was a good person. Do good for the world, and the world will return the favor.”

Success at St. Joe’s

When speaking about what led to his interest in St. Joseph’s, DiLorenzo shared that it was the baseball program that really drew him in.

“I loved the idea of building up the program to hopefully be successful in the future,” the Archbishop Molloy High School alumnus said. “I also wanted to stay home, so the small campus feel really fit what I wanted.”

And build up the program he did.

“I was captain of the most successful baseball team in the campus’ history,” DiLorenzo said. “We were nationally ranked, and we helped get our school into the Skyline Conference.”

Overall, DiLorenzo says he truly grew from his time at St. Joseph’s.

“St. Joe’s helped me become more independent, and in a way it helped me figure things out for myself,” he shared. “Baseball especially helped; since we weren’t such a big program at the time, a lot of the extra work was voluntary and not mandatory. This helped show me the differences between working hard and taking the easy way out and the consequences of each.”

To this day, he still cherishes the bonds he built at the University.

“Spending time with my teammates was always my favorite, whether it be in Evodios, getting food on Myrtle (preferably Farmer in the Deli), or being on the road with them,” DiLorenzo said. “The bond that we have from that place is unbreakable, and it’s something I’ll always take with me.”